What was the most popular Valentine's Day gift category in NRF's 2025 survey?
AnswerCandy (56% of celebrants)
Flowers and greeting cards tied for second at 40% each.
Source: National Retail Federation, 2025 Valentine's Day survey (2025) nrf.com
Food · Facts & sources
Candy facts & stats
6 sourced facts about candy, each with the context behind the number. 4 more are in today's round and appear here after it closes.
The basics
Among Americans celebrating Halloween in 2025, what share planned to hand out candy?
Answer66%
Handing out candy was the top Halloween activity, ahead of dressing in costume and decorating (51% each).
Source: National Retail Federation, 2025 Halloween consumer survey (2025) nrf.com
Going deeper
In what year did Milton Hershey introduce HERSHEY'S KISSES chocolates?
Answer1907
Early Kisses were wrapped by hand in foil; nobody knows for sure how they got their name.
Source: Hershey Community Archives, HERSHEY'S KISSES Chocolates hersheyarchives.org
How much were Americans expected to spend on Easter candy in 2026?
Answer$3.5 billion
Total Easter spending was projected at a record $24.9 billion, led by food ($7.5 billion).
Source: National Retail Federation, 2026 Easter survey nrf.com
Expert level
How many confectionery and nut stores (with employees) operated in the U.S. in 2023?
Answer3,409
By comparison, only 681 formal wear and costume rental establishments operated the same year.
Source: U.S. Census Bureau, Facts for Features: Halloween 2025 (2023) census.gov
How many U.S. establishments primarily made products from cacao beans in 2023?
Answer280
The count comes from County Business Patterns data, which include only establishments with paid employees.
Source: U.S. Census Bureau, Facts for Features: Halloween 2025 (2023) census.gov
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